As a gay man I find it just a bit trite and a major disappointment that brands attempt such lazy pandering in packaging and tie-ins to cover for their actual corporate sins. I guess we in the industry would call it pink washing. Like rainbow Raytheon branded tube socks, a free Verizon frisbee at pride, and a rainbow Twitter profile picture that doesn’t apply in all regions.
It all just rings a certain way, and it doesn’t make me any more charitable to corporate America. If anything it makes me see them as craven opportunists willing to “die on the hill” of a cultural issue, to run interference for their history of anti-worker and anti-consumer/anti-competitive behaviors.
It's a substitute for actual activism and its only effect is to divide us as a people. I'd love to see an obviously trans person drinking Gratis on tik-tok. Would they right-wing warriors lose their minds?
As a gay man I find it just a bit trite and a major disappointment that brands attempt such lazy pandering in packaging and tie-ins to cover for their actual corporate sins. I guess we in the industry would call it pink washing. Like rainbow Raytheon branded tube socks, a free Verizon frisbee at pride, and a rainbow Twitter profile picture that doesn’t apply in all regions.
It all just rings a certain way, and it doesn’t make me any more charitable to corporate America. If anything it makes me see them as craven opportunists willing to “die on the hill” of a cultural issue, to run interference for their history of anti-worker and anti-consumer/anti-competitive behaviors.
It's a substitute for actual activism and its only effect is to divide us as a people. I'd love to see an obviously trans person drinking Gratis on tik-tok. Would they right-wing warriors lose their minds?
Your response to HOGG re the pi!lows made my day.!🤗